the whopper kit

burger king

integrated campaign

 

challenge
come up with the ultimate April Fool’s prank signed by Burger King.

insight
once you’ve tasted the flame-grilled Whopper, any other burger can’t stand the competition.

idea
the Whopper kit hijacks your senses and makes any average, not-so-special, way-too-much-mayo tasting burger, taste like a proper Whopper.

credits

concept and copy: Elena Chiaradia, Adam Braun

art direction: Rose Elise Achard

recognitions

featured student ad – ads of the world 2019