The Whopper Kit
Vietnam‘s culture is all about authentic food. But when you start craving Burger King
in a long and chaotic Saigonese night, you can’t help making something out of it.
Come up with the ultimate April Fool’s prank signed by Burger King.
Once you’ve tasted the flame-grilled Whopper, any other burger can’t stand the competition.
The Whopper kit hijacks your senses and makes any average, not-so-special, way-too-much-mayo tasting burger, taste like
a proper Whopper.
I helped come up with the insight and the concept. I named some pieces inside the kit and helped with the overall copywriting.