DIE ZEITUNGEN

Mute the rumors
Print

As if we didn’t have enough to do at Ogilvy Tokyo,
my team partner and I decided to invest our free time in this print project. 

Challenge
A group of German newspapers challenged us in making local newspapers the medium for reliable information about our homeland.

 

Insight
Sometimes laziness makes us fall
in the trap of relying on rumors.

Idea
Represent the rumors as sound waves: a disturbing noise that will be muted once we decide to rely only on real newspapers headlines.

My part
I helped come up with the concept and wrote all the copy.

(Headline:)
HVV raises ticket prices of 1.3%
following an undeclared bankruptcy

(Tagline:)
Mute the rumors.

(Headline:)
Ten cars on fire in the left-wing district Kreuzburg: 
a war declaration from the rightwing extremists

(Tagline:)
Mute the rumors.

(Headline:)
Munich: artificial grass soccer fields 
cause kids various sicknesses

(Tagline:)
Mute the rumors.

Credits
Concept: Elena Chiaradia, Laura Starace
Copy: Elena Chiaradia
Art Direction: Laura Starace, Nhi Bui