what’s behind the dark?
fanta
experiential campaign
challenge
Fanta #WTF Black Edition is a line of Fanta with mysterious flavours hidden behind the same spooky packaging. How could we make sure that every teenager in Thailand would want to try and share this new spooky experience with their friends?
idea
an interactive horror video that uses Facebook connect to tease the flavours of Fanta and challenges the teens to guess them.
video example
(screenrecorded from my laptop using my facebook account)
try it yourself!
whatthefruit.fanta.com