…but you still call it a “Jeep”
Back to Milan for a late summer break,
I decided to help my art director with this campaign in between applying for jobs.
Create a print campaign
to celebrate Jeep.
In many countries, when people see an SUV they call it a Jeep.
Tease an automotive-savvy audience by showcasing
how some of the biggest car brands replicated the model
of the iconic Jeep.
I helped refine the concept and came up with the headline and tagline.