JEEP

…but you still call it a “Jeep”
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Back to Milan for a late summer break,
I decided to help my art director with this campaign in between applying for jobs.

Challenge
Create a print campaign
to celebrate Jeep.

Insight
In many countries, when people see an SUV they call it a Jeep.

Idea
Tease an automotive-savvy audience by showcasing
how some of the biggest car brands replicated the model
of the iconic Jeep.

My part
I helped refine the concept and came up with the headlines and tagline.

Credits
Concept: Rishabh Jain, Siddharth Shelton
Copy: Elena Chiaradia
Art Direction: Siddharth Shelton, Yamen Ibrahim, Rishabh Jain