empathic billboards

challenge
make people in the US think about listening to Spotify instead of radio in the car.

insight
the radio cannot guess what mood we’re going through that day, which can often be influenced by the weather or the traffic: only Spotify can give you the right song for every mood.

idea
spotify takes over the most trafficked highways in the US with the very first “empathic” billboards that share human feelings and change mood real-time according to weather and traffic conditions.