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challenge
bring the topic of female pleasure to the forefront and help young girls nurture, develop and explore their sexuality with restored self-confidence.

insight
masturbation is crucial for a healthy relationship with our bodies, yet it seems like teenagers are still very self-conscious about purchasing vibrators because their parents might find that out.

idea
teen girls will be challenged to order vibrators online and get them unboxed by their mums, with the goal of initiating a conversation that would finally normalize the topic.

casestudy

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