Develop an idea that raises awareness on skin cancer, specifically melanoma in people of color around the globe.
Bob Marley is an icon in the black community, yet very few people know that he died of skin cancer.
Bob Marley comes back to life using Artificial Intelligence and releases a song to spread awareness of Skin Cancer amongst people of color.
I helped to develop the insight into the final idea. I wrote the script for the case video and the song lyrics.
Concept: Elena Chiaradia, Siddharth Shelton
Copy: Elena Chiaradia
Art Direction: Siddharth Shelton