Heads, Tags and Long Copy
As a copywriter, I often enjoy picking a random brand
and coming up with some original copy for it.
Concept: When it’s wintertime and we would rather go for hot drinks than ice creams,
it’s pretty easy to make the ice lolly jealous.
Brand: The Economist
Concept: With The Economist you escape the ignorance of such complicated words.
Especially when they mean “fear of being smart”.